Made in Tsubamesanjo: Artisan Fair

Masashi Yamamoto of Masashi Kobo is a master blacksmith in Sanjo, Niigata Prefecture, who uses traditional techniques and is highly regarded by many knife enthusiasts for his outstanding craftsmanship. His careful, hand-crafted manufacturing process produces sharp, well-balanced knives, and his attention to detail shines through in everything from material selection to forging and finishing.

@masashi_crazy_blacksmith

Photo by Knifewear

Founded in 1950 by Teisuke Asano, the son of a farmer from Sanjo, and Sakae Sasagawa, the daughter of a Tokyo craftsman, Asano Mokkousho was born from a shared vision: to create tools that support the lives of gardeners and nature lovers. From the beginning, their approach was rooted in listening to users and designing tools that meet real needs. Today, under the guidance of third-generation master gardener Rieko Asano, the company continues this legacy—crafting thoughtful, durable gardening tools that blend tradition, innovation, and care for the natural world.

@asanomokkousho

Founded in 2024 in Sanjo City, Niigata Prefecture, Ceneca Inc. operates the original brand Koyo Products, offering high-quality goods made in Japan. Each piece reflects a careful balance of design, function, and durability, carrying forward the region’s reputation for craftsmanship while meeting the needs of today’s users.

koyoproducts.jp | @koyoproducts

Founded in 1964 in Sanjo City, Ishizakikenzan has dedicated itself to crafting high-quality kenzan (flower frogs) essential to ikebana, the Japanese art of flower arrangement. Over the decades, the company has expanded its expertise to include bonsai wires and innovative designs in plastic and black-finished models, while remaining true to the quiet elegance at the heart of ikebana. Though modest in size, Ishizakikenzan continues to share its craftsmanship with the world, blending tradition, functionality, and innovation.

@ishizaki_kenzan

Founded in 1902 in Sanjo City, Nozaki Limited began as a maker of metal fittings for traditional Japanese wooden chests. Over more than a century, the company has expanded its craftsmanship into a wide range of products, from ski bindings to precision machine parts, always balancing innovation with respect for tradition. Guided by a mission to create items that bring joy, Nozaki embraces new challenges while honoring the skills passed down through generations. Most recently, the company collaborated with artist Kazunari Higuchi to create GRAVIMORPH, a Zen-inspired kinetic object that seamlessly unites Japanese aesthetics with precision metalwork.

@gravimorph.official

Since 1963, ThreeSnow/ Shinetsu Works Co., Ltd. has been creating professional-grade tools shaped by the needs of Japan’s culinary world. Specializing in products that support unique cooking techniques—from straining and skimming to frying and draining—the company reflects decades of direct experience with chefs and food professionals. Today, ThreeSnow/ Shinetsu Works Co., Ltd. continues to innovate by designing branded items that combine durability, functionality, and thoughtful design. With a growing global presence, the company is proud to bring Japanese craftsmanship into kitchens worldwide, expanding the possibilities of food culture everywhere.

@_threesnow

Founded in 1907, during the 40th year of the Meiji era, Tsuboe began as a file manufacturer at the heart of Tsubame’s growing metal industry. Over four generations, the company has refined its techniques to produce graters (oroshigane) and files of exceptional quality. For more than 117 years, Tsuboe has pursued tools that embody both utility and beauty—functional objects shaped by tradition and thoughtful design. Today, the company remains committed to passing on this spirit of craftsmanship and innovation to future generations.

@tsuboe1907

Established in 1979 in Sanjo City, Yamatani Industry specializes in the planning, development, and sales of outdoor gear, kitchenware, and hardware. While the company conducts little in-house manufacturing, it partners with trusted local factories to create high-quality, functional goods. Through its OEM services, Yamatani delivers custom-branded products that combine practical design with traditional craftsmanship—tools made for everyday use in Japan and around the world.

@muranokajiya_official

Since 1900, Yoshida Yasuri has upheld the proud metalworking traditions of Tsubame City, techniques refined over centuries since the Edo period. Specializing in high-quality nail files, the company blends simplicity, comfort, and ease of use with enduring craftsmanship. Through its signature brand, Yoshida Yasuri, the team continues to design tools for a wide range of users and purposes while staying true to traditional methods. Each file is meticulously handmade by skilled artisans, offering an experience of true comfort and quality in the palm of your hand.

@yoshidayasuri